Advanced Location-Based Analytics
Optimize Foot Traffic and Sales with Location-Based Analytics
As a mall operator, how do you understand shopper behavior and optimize the customer experience across your massive property? Traditional analytics provide a limited view without location data. You need an advanced solution to leverage the power of indoor positioning.
About Advanced Location-Based Analytics
Scart’s Location-Based Analytics layer aggregates anonymous indoor positioning data with transaction records, WiFi/Bluetooth signals, weather patterns and more. Advanced algorithms generate real-time and predictive insights into foot traffic, dwell times, conversion rates and pathing throughout the center.
The LBA Challenge:
Without LBA, it’s nearly impossible to collect the movement insights needed to refine wayfinding, target promotions, and balance tenant mix. You’re missing opportunities to boost revenue and satisfaction through operational optimization.
How Scart's Advanced LBA Transforms Operations
Optimize every aspect of the customer experience through data-driven insights from Scart’s Advanced LBA. LBA allows you to:
- Generate interactive heatmaps of peak traffic periods
- Simulate "what-if" scenarios for new store placements
- Trigger hyper-local push notifications based on location